My second Monday review brings us a new brand that hasn’t launched yet. Brenin Beard Co are set to go live this week on Friday the 30th. I’ve been lucky enough to get my hands on a couple of oils! Let’s dive in to my Brenin Beard Co Endure Review.
Who are Brenin Beard Co?
Brenin Beard Co is run by brothers Josh and Scott. They decided to make their own products after trying some Canadian based viking themed stuff! After using that for a while they knew that they could make something much better so set about creating their own products.
They came up with the name Brenin which is Welsh for King. An interesting fact for you, the brothers had to get permission from the Welsh government to use the word Brenin. Apparently there are some words that you aren’t allowed to use in business names unless you have the correct permissions for it. Who knew?
When they launch it looks like they will have 5 scents and an unscented oil. They are Aruba, Buccaneer, Nevaeh, Solitude and Endure. There will also be a grooming kit available at launch and you can expect Balms, Butters or maybe both at a later date.
Do they have a CPSR?
Absolutely! They got everything sorted long before they launched like any decent company would. Brenin Beard Co are on the UK Beard Portal and they only accept companies who have their CPSR in place. Check out my article What is a CPSR and why is it important? to find out more.
Let’s crack on with the Brenin Beard Co Endure Review.
The first thing I get from the scent is a smooth vanilla. It is strong but not overpowering and it talks to you in the cool, suave tones of Barry White. Whispering sweet nothings in a really harmonious voice which brings with it the manly scent of sandalwood. This takes the scent on a slight twist before you get the zing and zest of bergamot to wrap you in its arms.
The whole scent is very subtle but gives you the feeling of a night out, wining and dining a loved one. No need for aftershave or cologne here, Endure will provide the date night scent you need! It is one of the smoothest fragrances I have tried for a while and I love that it doesn’t strip away your nostril hairs. It delivers a friendly handshake rather than a punch in the face and that is what makes this oil an elegant and timeless classic.
Using the oil for a week as is my usual tried and tested routine, I found the scent to last for a good 7-8 hours. It did die down after the 4 hour mark but I continued to get the vanilla swirling through the air below my nose. This is a good length of time and was pretty consistent no matter what I was doing.
Using fragrance oils in Endure obviously helps to prolong the scent but take nothing away from the actual smell which is a glorious mix that will have women flocking around you at the nightclub! (Disclaimer: This may or may not be true as nightclubs are yet to open!!)
Brenin have gone with 5 carrier oils and along with the usual suspects of Jojoba, Grape Seed, Castor and Sweet Almond, they also use Macadamia Nut Oil. I haven’t seen Macadamia Nut Oil in a product before so I was intrigued to what it would bring to the table.
The mix of oils worked really well and my beard felt soft and luxurious after using it for a few days. It is a medium viscosity and soaks nicely into the hair and skin beneath. You can feel its effect for at least as long as the scent lasts but over a few days you can tell the difference. It didn’t make my beard shinier but maybe after 3/4 weeks it could have the desired effect.
Let’s have a look at the carriers.
Macadamia Nut Oil
Macadamia nut oil helps to give hair a shiny appearance and if used daily could become glossier over time. It contains fatty acids which holds onto the hair follicles making them stronger. The antioxidants contained within the oil can help your hair to recover from pollutants that get into your beard. The oil is also good for curly hair and using it often can help to restore moisture and even lock it in to the hair shaft. This makes it more manageable and easier to untangle those curls
Jojoba oil is derived from the seeds of the jojoba shrub, a perennial native to the North American deserts. The oil of the jojoba seed is extracted by cold-pressing, a process that helps maintain the rich nutritional value of the oil. The oil has plenty of antioxidants including vitamins A and E.
These help to stop or reduce itchiness of the skin. This is particularly helpful in the early stages of beard growth. It is also great for your beard hair as the oil molecules are similar to sebum. It can also help to make your hair stronger which is very helpful when you brush or comb your beard a lot.
Castor oil is rich in ricinoleic acid, a monounsaturated fatty acid. This really helps to mousturise and hydrate the skin under your beard which can be difficult to do, especially with a big beard. It can also help to reduce acne which can appear when you first start to grow your beard.
The main benefit for your beard is in helping to reduce beardruff. This is when your skin gets itchy and flaky, similar to dandruff. Castor oil will also lubricate the hair shaft which helps make it stronger and less susceptible to breakage.
Don’t drink it though! It’s a natural laxative.
Grape seed oil is rich in linoleic acid, a polyunsaturated omega-6 fatty acid. Essential fatty acids are the building blocks of healthy cells. They hydrate, moisturize, and soften skin. It absorbs into your beard and skin quickly as it is very thin and doesn’t leave you feeling greasy.
It is a very complimentary oil and works well with the other 2. The oil promotes healthy hair growth which doesn’t mean it will make your hair grow quicker! However, it will make your hair stronger and more healthy. Just like castor oil, it helps to reduce beardruff which can be a problem.
This is another oil that is great for both your skin and hair. Almond oil can help soothe and improve acne, especially good for when you first start growing a beard. It also treats dry skin which you can get under your beard if you don’t use the right products. There is plenty of vitamin E in this oil which is good for protecting and even repairing your skin from sun damage. For your hair, there is plenty of B-7 or Biotin which is great for keeping your whiskers strong and healthy.
The packaging isn’t an in your face label, but rather a simple and elegant design. The crown sitting above the company’s name is well designed with sharp lines that give it a refined look. The name Brenin is Welsh for King and I like the fact they have used some of their heritage for the branding. Simple and elegant is working well for them so far!
The fragrances that make up the scent are all widely used but you can tell what they are and where they come in. It is a smooth and pleasant aroma that doesn’t knock you off your feet but instead puts a comforting hand on your shoulder.
The addition of the QR code on the label is a nice touch and it will take you to the website when it launches. They were missing the allergens from the label as well as the company address but this was a tester bottle for reviewers. Having spoken to Scott he has shown me the new labels and they contain the relevant info and the colour on the borders, logo and writing is a lot brighter making it stand out a bit more.
They also have one of the most stunning Instagram feeds of all the beard companies I follow. You guessed it, it’s very simple and elegant!
Value for Money
This is only a rumour as I don’t have the actual price yet but I have been told by the brothers that they are looking to market the oils at £12.99. If this is the price they go with then it represents fantastic value for money. (Prices may be subject to change as these have not been confirmed as yet.) It is a premium oil in all ways, the luxurious scent and the simple but elegant packaging make this a must have for your collection.
Brenin Beard Co have worked extremely hard to get the right mix of carrier oils and scents to launch their company. I love the refined, elegant styling of their packaging and they have a great scent in Endure. I think this is definitely a company that will have a huge impact on the Small Batch community and I see great things ahead for the brothers from Wales. Keep your eye on these guys!
You can’t buy from the yet but when they go live you can use the code BEARDEDBRIT10 to save yourself some cash. This code will only run from Friday 30th April to midnight on Sunday 2nd May so get on it quick.
Thanks for reading Brenin Beard Co Endure Review, I hope you enjoyed it and don’t forget the launch date this Friday 30th April.
Take care and keep growing