Lakeland Beard Care Butter Review

This is the penultimate review of The Butter Reviews…….. In the old style!! Today it is the Lakeland Beard Care Butter Review.


Who are Lakeland Beard Care?

Rich officially started Lakeland Beard Care in December 2018 after about a year of experimenting with products. He originally attempted to start up under another name but it didn’t get off the ground.

Rich wanted to start a beard product company after being inspired by all the possibilities of carrier & essential oil blends. He first started using beard oil after growing a short beard & experiencing beard itch he found a bottle of argan oil in his mum’s bathroom cupboard & pinched a bit. After that he tried a few companies & got hooked.

He lives with his partner (@janamarietherapies) and doesn’t have children yet but his partner has an 18yo son.

His favourite scent from his own creation is Summer Night (that might change depending on his mood though). Rich’s favourite scent from another company is The Longboat from The Bald Viking.

When he’s not doing beard stuff he works as a Dispensing Optician. In his spare time Rich likes watching movies and listening to metal.

He’s also trying to get back to a decent level of fitness. Rich used to be a bit of a martial arts nut but has let things slide over last few years.

The Review

Before I start with all the technical stuff, let me explain something. I will not be scoring the butters, at least not yet. I want to delve into them, give my opinion and then move on to the next one. There will be different sections to the oil reviews but the main points will be the same.

Once I’ve tried and reviewed all the butters that I have I will then rate them as per usual. Then and only then, can I declare which butter is the best on the market.

Right, let’s get on with the Lakeland Beard Care Butter Review.


Squeeze the Day is a refreshing burst of coffee followed by the citrusy smell of oranges to slap you awake with a caffeine induced buzz. The description of the scent is a rich chocolatey mocha but, I’m feeling a less chocolate inspired fragrance here. The coffee is there, front and centre but it doesn’t overpower you like some coffee induced beard products. This makes it a more pleasant experience for the wearer.

Once that dies down you do get a sense of the Mocha coming through which is nice and subtle, taking on the coffee and giving it a sweeter smell. The orange kicks in to lift the overall fragrance with its citrusy attitude, barging in and telling everyone to shut up!


I was getting a good 7 hours out of this which is a decent length of time for a butter. It did start to fade around the 2/3 hour mark but continued to give off its coffee aroma. This one, for me personally, is a day butter rather than something you would use overnight. Coffee is something you need more in the morning and that is when I find it best to use this product.


This butter is quite tacky but it softens up nicely with a quick rub together and spreads through the beard with ease.


The usual suspects are used for this butter and they do a great job of nourishing the beard and keeping it healthy. The carriers worked well and lasted a good 8-9 hours. Rich uses 3 butters, Shea, Cocoa and Mango. The carrier oils used are listed below.


Jojoba oil is derived from the seeds of the jojoba shrub, a perennial native to the North American deserts. The oil of the jojoba seed is extracted by cold-pressing, a process that helps maintain the rich nutritional value of the oil. The oil has plenty of antioxidantsincluding vitamins A and E.

These help to stop or reduce itchiness of the skin. This is particularly helpful in the early stages of beard growth. It is also great for your beard hair as the oil molecules are similar to sebum. It can also help to make your hair stronger which is very helpful when you brush or comb your beard a lot.

Argan Oil

Argan oil is known to be beneficial to your skin and can help to moisturise your skin and hair. Hailing from the Argan Tree, which is endemic to Morocco, it is also used as a dip for bread etc. It is often used in face creams due to its potential to reduce wrinkles.

Avocado Oil

This is a great carrier oil for your skin. It claims to hydrate and moisturise as well as calm itchy skin. It doesn’t appear to have any benefits for you hair though but there are other carriers that do that. Avocado isn’t as widely used as the other 5 oils in the set which is a good thing.

Rosehip Oil

Another oil that is very good for your skin, rosehip is taken from the seeds of the rose bush. It’s a natural mousturiser due to the fatty acids and high water content. Apparently it can help treat wrinkles as well, maybe it can help with the old turtle-neck!


I like the branding here with each scent having a different colour. In the Black Label Range the different scents are easy to spot with the colouring of the name, i.e Squeeze the Day has orange letters.

The logo is quite basic with it being the outline of a beard and the company name inside said beard! It is something that would look good on a supermarket shelf and would probably stand out more than some of the mass marketed crap you get in Tesco!


There are certain things that must be included on the label, the packaging box or a card that comes with the product. This is part of the EU legislature for cosmetic products and is a legal requirement. I know  we are no longer part of the EU but the UK will continue to use this law until they have time to rewrite them. The essential things that must be on the label are as follows…

  • The name and address of the company or responsible person and the country of origin (if imported into the EU).
  • The net content by weight or volume if more than 5 grams or 5 ml.
  • Date of minimum durability if less than 30 months. Longer lasting products should have an indication of how long they will last once opened plus any info on storage conditions.
  • Any precautionary information such as instructions for use or allergens.
  • Batch Number or reference.
  • The function of the product if it is unclear from its appearance.
  • A list of ingredients under the word ‘ingredients’ in descending order of weight when they are added. Not necessary if less than 1%. The names of the ingredients should use the International Nomenclature of Cosmetic Ingredients. For example; Jojoba oil should be listed as Simmondsia Chinensis. The reason for this is because these names don’t change between languages whereas the common names can be different depending on where in the world you are.

Lakeland have got their labels absolutely spot on! There is nothing missing at all and you have to give them credit for this. Plenty of brands miss at least one thing off the labels but Rich has really shown his attention to detail here.


I wasn’t really a fan of coffee scented beard products but after using this I have changed my tune! It’s not something I would wear everyday but is great for when you need a bit of a wake up call. A pleasant fragrance that doesn’t invade your nasal passages, overrunning everything else that comes your way.

The labels are tip top and Rich has put a lot of time and effort to get his products bang on. I would definitely buy more from him and if you want to purchase something from Lakeland then click the button below!


Thanks for reading Lakeland Beard Care Butter Review, while you’re here check out my latest blog Mondays are the new Friday!

Take care and keep growing



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2 thoughts on “Lakeland Beard Care Butter Review”

  1. Thanks, Tony, for the awesome review, I really appreciate it. Squeeze the Day is a scent I was quite nervous about as it’s the strongest, most “in-your-face” one I do. I wanted it to feel like that morning coffee hit. Glad you enjoyed it!

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