What is the UK Beard Portal?
You might have heard rumours of something big coming for the UK Beard industry. Well, you would be right. Something is coming and it will be launching very soon. What is the UK Beard Portal? I don’t want to give everything away but I will tell you a little bit about it.
The Beard Community
There is a huge community of bearded men, beard companies and in some cases the wives/girlfriends of these furry faced fellas! In the most part this community is through Instagram and it is a fantastic place for like minded people to talk products, share tips and get valuable information.
A lot of brands are highly invested in this community and spend time getting to know their customers and followers. However, as with everything there are negative factors that spoil the community for everyone else.
Beard companies that don’t have their CPSR compliance sorted. White label companies can also be an issue. A White Label product is a product produced by one company that another company then rebrands to make it look like it is their own. This is okay if they have the products CPSR compliant but some of the companies that provide these scents don’t always follow the law! That is a blog for another day!!
Then there are the fake reviews done by poorly educated reviewers. Most of the time they will just lie about how fantastic a company is in order to get free products, or because the owner is a friend. They also don’t research the products and what they contain in any great depth, making mistakes and often promoting non compliant companies. Docks Bearded Reviews did an interesting piece on Fake Reviews. You can read it here.
Talking of Docks, or his real name Daniel, this is where the journey starts. Dan has been involved in the community for a long time, getting to know people and helping others out. Dan was one of the founding members of Bearded Bear Reviews but when they went their separate ways, he started his own website.
He brings a level of knowledge that few reviewers can match and is extremely well respected within the community. He could see the signs of a divide appearing between certain brands and people and wanted to do something to bring everyone together. Thus the portal was born.
Daniel came up with an idea so big that he felt he needed some help to manage it and get off the ground. That was when he asked me to come aboard. His idea of a spider web was starting to form where brands and reviewers could work together and bring the community to the forefront of everything.
The idea was crazy, but Dan didn’t stop working on it and eventually he got to where he wanted. I had some input into the idea but the driving force was definitely Daniel. Once we had worked out the finer points of how everything would work we came up with a name for the website. UK Beard Portal was one of the first ideas and it stuck. We got the domain sorted and Dan started to build his dream.
The next step was to speak to companies and reviewers and see who would be interested. We approached some of the most well known brands first to put the feelers out. Then we spoke to some reviewers that we trusted. The overwhelming response was extremely positive.
So, what is the UK Beard Portal?
Okay, I am not going to spoil the big surprise for when this gets launched but I will give you a brief insight to what it is actually all about. The UK Beard Portal is a place where people who are wanting to buy beard products can go to. Why can they go to the portal?
They can visit the portal knowing that only fully compliant companies are on there. No white labels without full compliance, no dodgy companies who refuse to get their products tested. In other words a safe place where all the brands are trusted. We see all the relevant documentation before allowing a brand to be featured on the portal. If a brand is not on there, chances are they won’t be compliant! Obviously there are going to be exceptions as not every brand is involved yet. (See What is a CPSR and why is it important?)
Now we look at the reviewers. All of the reviewers on the portal are knowledgeable and honest. These reviewers won’t touch non compliant brands in the UK and that is why we have them on the portal. We have a mix of styles on there with YouTube, Website and Instagram reviewers so you can get a variety of content. They all have their views on products which might differ from another reviewer but that is what makes it so good.
How will it work?
You want to buy a beard product but you’re not sure what to go for. There are so many brands and cheesy adverts trying to sell you stuff, you don’t know what to do. This is where the portal comes in!
You visit the UK Beard Portal because you know all of the brands on there are fully legally compliant. You also know that you can trust the reviews as they give you their honest opinion of the products they try.
As you are looking at all of the brands you find one that appeals to you so you click on the logo. Once in there you can then see all of the reviews that have been done by the Portal Reviewers. You can read or watch those reviews and then make your decision. Click on the link to the company’s website and make your purchase. It’s as simple as that!
There is obviously a lot more to it than that but you can find out more when it launches. You can also follow the portal on Instagram by clicking this link ‘UK Beard Portal’, or by typing in the username ukbeardportal.
If you are a company who wants to be involved in the portal, then you can get in contact either by private message on Instagram by clicking the link above, or email firstname.lastname@example.org. We would love to hear from you but make sure you have all the relevant CPSR documents!!
Thank you for reading, let me know what you think in the comments below.
Take care and keep growing